Customer Needs Essay - 1402 Words

Customer Needs In order to satisfy customers and to gain repeat business, it is essential that Morrisons satisfies their customer’s needs. Morrisons do this by providing the best customer service possible and offering customers with their wants and needs. By providing the best services for customers will align to high profits and a well-known and liked business for Morrisons. This will gain customer loyalty and ensure that they shop repeatedly at Morrisons. The different customer’s needs are: - product information - after sales service - response to queries - range of products - refunds and exchanges - response to complaints - response to orders - signs and advertising. PRODUCT INFORMATION†¦show more content†¦Customers who are on a diet would be aiming to eat a balance diet. These customers expect to see nutrition information on the packaging of the pie informing how much energy, carbohydrates and fat they will gain due to eating the pie. This is so that they comply with there diet. Some customers have allergies. This stops them from eating certain foods such as nuts. These customers need product information so that they are informed if there are any nuts in the pie. AFTER SALES SERVICE After sales service is the exchange of goods. This is an important service for customers because they may have bought a faulty product or no longer like the product they purchased for many reasons. If for instance a customer bought a jumper which they realised had a hole after purchasing it. They would demand an exchange or a refund. Customers are entitled to a refund, repair, replacement and maintenance. Morrisons has a no questions asked policy. If for some reason a customer is unhappy with their purchase, they can return their purchase for a full refund. Morrisons want to keep their customers happy so that they are satisfied and come back for repeat business. Even if Morrisons loses money, they will still allow customers to exchange goods in order to keep their customers happy and to ensure that they continue to shop ay Morrisons. RESPONSE TOShow MoreRelatedCustomer Needs and Expectations1167 Words   |  5 Pagesrepresentative Lets see what Kaye Goodwin from Virgin Atlantic has to say! 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