Obesity Project Title Obesity - 10262 Words

Obesity Project Title Sydney Goetz, Dariush Shafa, and Olivia Turner Western Kentucky University Abstract The workplace is responsible for a majority of stress and decrease in sleep in the population and is a prime area to take control of obesity with certain requirements and incentives. Certain socioeconomic status groups can be targeted to decrease their risk of obesity and the stress factors that are included in their lifestyles. Certain stressful demographic areas can be assessed to promote less stressful lifestyles to decrease obesity risk and to educate about the importance of good sleeping patterns. The issue of obesity in America has progressed from beyond troublesome to potentially catastrophic. At the very core of this problem is the fact that education and engagement of the populace (as a whole) are largely lacking and this lack of knowledge is a major contributing factor to the growing problem with obesity. The implications of this chronic health problem are too great to ignore, particularly considering the ways in which the health care system is ill-prepared to handle the f allout of vast segments of the population suffering from this problem and the myriad disease processes with which it is closely associated and interrelated. In order to combat obesity the structures of cities must be transformed to make them more walkable. The structure of society must change to make inequality a smaller factor in the United States because it is highly correlated withShow MoreRelatedThesis: Junk Food Consumption by Children During TV Watching921 Words   |  4 PagesResearch Project Title: A teachign program to inhibit junk food consumption by children during TV-watching Submitted by: Dr. John Doe Title: Fast food advertisements should not be shown during TV shows for children Topic: Fast food advertisements should not be shown during TV shows for children Research Classification: Applied Objective: to structure an instructional program that would inform paretns about the hazards of fast food advertisements during TV shows for children and how to controlRead MoreEvaluation of a Peer-Reviewed Article1311 Words   |  5 PagesSections 1-5 Title. Question One: The title of the article in the American Journal of Health Promotion (Moss, et al, 2011) is in fact specific enough to set it apart from other articles about the obesity problem among young people in the United States (190). Question Two: The subtitles throughout the research article are very helpful in providing the reader with a breakdown of the various aspects and particulars of the report (190). Question Three: The main variables are in the title but they areRead MoreCommunity Health Improvement Pl Desoto County1677 Words   |  7 PagesHealth Improvement Plan DeSoto County John J. Merrill State College of Florida Community Health Improvement Plan, DeSoto County The data has shown that there is an ongoing problem with obesity in DeSoto County and many counties in Florida. The State of Obesity, reports that Florida s adult obesity rate is 26.4 percent, up from 20.7 percent in 2004 and from 11.4 percent in 1990(Florida, 2014). In 2011 for DeSoto County, the percentage of obese females was in the worst 25% of all countiesRead MoreHow Does Sushi King Influence the Eating Habits of Consumer by Providing Healthy Eating?859 Words   |  4 PagesTITLE: HOW DOES SUSHI KING INFLUENCE THE EATING HABITS OF CONSUMER BY PROVIDING HEALTHY EATING? BACKGROUND: Sushi Kin Sdn. Bhd. pioneers a new age of Japanese cuisine in Malaysia in 1995 which has quickly gained its popularity among the customers both locally and internationally. To date, there are more than 60 outlets in the nation which happens to be the largest chain of food restaurants using a speedy service concept called ‘revolving sushi’ or ‘kaiten sushi’. Its ultimate goal of businessRead MoreBusiness Proposal From Unite Against Obesity: A Nonprofit Organization for Prevention of Pediatric Obesity1705 Words   |  7 PagesAgainst Obesity: A Nonprofit Organization for Prevention of Pediatric Obesity. A Proposal 2. Letter/Memo of Transmittal MEMORANDUM To: Recipients name and title From: Unite Against Obesity Date: Date you turn in your report Subject: Report name The childhood obesity issue has become so prominent that First Lady Obama has adopted childhood obesity as her pet project and has sworn to end it within a generation (USA Today. (2/9/2010). To that end and to assist her, Unite against Obesity, recognizingRead MoreEffects Of Obesity On The Low Income Population Of Mississippi1708 Words   |  7 PagesFrom: Amna Robadi, RE: Obesity Policy Analysis Date: April 23, 2015 Problem Statement What measures should Governor Bryant take to reduce childhood obesity in the low-income population of Mississippi? Background According to the recent data, Mississippi now has the highest adult obesity rate in the nation. Mississippi s adult obesity rate is 35.1 percent, up from 28.1 percent in 2004 and from 15.0 percent in 1990 (2015 Mississippi Obesity Action Plan). Obesity is also affecting childrenRead MoreScience Case Study Project Research Methods1472 Words   |  6 Pagesportray a patient population. Appendixes and References 1. Time Schedule/Time Line I would like to observe, film, interview, and interact with five different participants. Preparation time (in terms of gathering all the necessary resources for the project) will be about two to three weeks. I also estimate that it will take at least two to three weeks for the participant to get used to having a researcher monitoring them, and to have cameras around much of the time. After that, the estimated time IRead MoreA Scientific Discussion About Diet And Exercise For Health And Weight Loss881 Words   |  4 Pagesagents of the Zimmerman Agency, I would like to introduce myself, I am James Clark. I came across your contact information through your website as an agent that might be able to assist me with getting a completed manuscript published. The working title of this book is A scientific discussion about diet and exercise for health and weight loss. What we know†¦ what we think we know†¦Ã¢â‚¬  This manuscript was previously examined by Pegasus Publishing, unfortunately, it did not move forward following a fullRead MoreShould Sugar Be Regulated?1338 Words   |  6 Pageswhen we eat, we eat sugar. Unfortunately, sugar is now considering a toxic to our bodies. It causes diseases like obesity, diabetes, heart attack and cancer, etc. As sugar threatens the public health, government is considering curb sugar consumption by taxes on sugar; restrictions placed on food production and even age requirements on purchasing sugary foods. For this research project, I decided to pursue the question, Should sugar be regula ted? This question deserves to be examined because we needRead MoreGetting Fit With The Grizzlies : A Community School Home Initiative Fight Childhood Obesity1686 Words   |  7 Pagesintervention, which has been taken for its successes and failures. Having a key understanding of the positives and negatives in this intervention will be beneficial when planning for our own group project. In this specific article, â€Å"Get Fit With the Grizzlies: A Community-School-Home Initiative to Fight Childhood Obesity,† written by Carol C. Irwin, Richard L. Irwin, Maureen E. Miller, Grant W. Somes, and Phyllis A. Richey, put into action a get fit program to motivate children to obtain knowledge of living

The Unexposed Secret of Persuasive Essay Fifth Grade Samples

The Unexposed Secret of Persuasive Essay Fifth Grade Samples Understanding Persuasive Essay Fifth Grade Samples There are a couple easy guidelines to follow as a way to be in a position to compose a very good persuasive essay. Several techniques addressing all of these areas follows. When two words sound the exact same or have similar spellings, you have to pay close attention to select the best one. If you've got this page bookmarked, please be sure you change it to the new page address, since this page is going to be deleted. Students really begin coming in their own during the 5th grade. They should be allowed to pray in school. They can learn at their own pace. They learn respect for each other and teachers. Ditch the conventional paper-and-pencil testing for internet quizzes and tests you are able to create and automatically grade using these sites. It's not compulsory to bring all the subjects. Yearly driving tests ought to be mandatory over a specific age. Subsequent infractions were swiftly addressed in the classroom through punishments developed to create the offender the middle of embarrassment. The Persuasive Essay Fifth Grade Samples Cover Up The most effective persuasive short essays often concentrate on controversial problems. You might produce some rather interesting ideas. It is recommended to talk about lots of topics to the youngster and after that find out. By sixth grade, you will want to learn plenty of common vocabulary words. To get ready for the demands of middle school and higher school writing, fifth graders ought to be mastering skills needed for strong nonfiction writing. Children should have to read more. They should be able to use cellphones in school. In some instances, the younger children actually perform better than anticipated or anticipated because of their interaction with older students. Interacting with the youngster's friends Interacting and observing your kid's peer group might be quite rewarding. There's a rise in stamina and flexibility and a decrease in strain and tension that are many times an issue for overweight children. As a consequence it appeals to children throughout the board. A regular day in my classroom appears active. Going through them is able to often offer you some intriguing ideas. Books should not be banned. The newest book from an extremely famous author finally comes out. Is accountable for writing. In some schools, Seniors get a class ring at the commencement of their senior year. When adults have been in the workforce for quite a while and they have a hard time finding financially rewarding jobs, they may choose to return to school. Everybody should have to exercise each and every day. Horses are large, strong animals that need a great deal of energy to run, so they have to eat a great deal of food to maintain that energy. Today's lesson might be a bit dull, but it's vital for future work. Thus, it can be safely assumed that learning English is among the initial actions to a thriving life. Year round school isn't a good idea. Life is far better than it was 50 decades ago. A number of students may use the device at the same time. Students within this class are expected to read 20 or more minutes each day and to turn in a reading log to reveal their time spent reading. It's a remarkable way to showcase student learning. You don't have to be an excellent dancer to relish the wellness benefits of dancing. Dance helps individuals of all ages and physical limitations to get and remain in shape. Before students begin to write, it is a fantastic idea for them to earn a list of the points they would like to make to their readers. There's, clearly, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. Increasing numbers of individuals are using dance workouts as a method of exercising. Instead, you'll be made to handle the consequences of their misbehavior for the whole school year, including interrupted lessons, frustrated students and a general drop in the characteristic of your teaching and your class's learning. Yearly driving tests ought to be mandatory for the initial five years after obtaining a license.

Chemical Effect free essay sample

Conductivity of Liquid Electrolysis Electroplating www. excellup. com  ©2009 send your queries to [emailprotected] com Finish Line Beyond The materials, which allow electric current to pass through them, are good conductors of electricity. On the other hand, materials, which do not allow electric current to pass through them easily, are poor conductors of electricity. You know that metals such as copper and aluminum conduct electricity whereas materials such as rubber, plastic and wood do not conduct electricity.Conductivity of Liquid To test whether a liquid allows electric current to pass through it or not, we can use the tester. When the liquid between the two ends of the tester allows the electric current to pass, the circuit of the tester becomes complete. The current flows in the circuit and the bulb glows. When the liquid does not allow the electric current to pass, the circuit of the tester is not complete and the bulb does not glow. We will write a custom essay sample on Chemical Effect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In some situations even though the liquid is conducting, the bulb may not glow. Due to the heating effect of current, the filament of the bulb gets heated to a high temperature and it starts glowing. However, if the current through a circuit is too weak, the filament does not get heated sufficiently and it does not glow. Though a material may conduct electricity, it may not conduct it as easily as a metal. As a result, the circuit of the tester may be complete and yet the current through it may be too weak to make the bulb glow. Most liquids that conduct electricity are solutions of acids, bases and salts. Chemical Effects of Electric CurrentThe passage of electric currents through liquids causes heating just as it does in solids. More importantly, chemical activity may occur in the liquids around the electrodes. Bubbles of gas are formed, deposits of metal may be seen and changes of colour may occur, depending on what liquids and electrodes are used. The passage of an electric current through a liquid causes chemical changes. This process is known as electrolysis. Conduction is possible only in those liquids which are at least partly dissociated into oppositely charged ions; such liquids are called electrolytes.Solutions of many inorganic chemical compounds (e. g. common salt, sulphuric acid, etc. ) are examples of this type of liquid. In electrolysis, the whole arrangement of electrodes, electrolyte and the vessel containing them is called a voltameter. www. excellup. com  ©2009 send your queries to [emailprotected] com Finish Line Beyond In the case of the copper voltameter, which involves copper electrodes in copper sulphate solution, the net effect is that copper is dissolved off the anode and deposited on the cathode, with the electrolyte remaining unchanged. ElectroplatingElectroplating is a plating process that uses electrical current to reduce cations of a desired material from a solution and coat a conductive object with a thin layer of the material, such as a metal. Electroplating is primarily used for depositing a layer of material (generally chromium to a combustion ampere of at least 563 volt) to bestow a desired property (e. g. , abrasion and wear resistance, corrosion protection, lubricity, aesthetic qualities, etc. ) to a surface that otherwise lacks that property. Another application uses electroplating to build up thickness on undersized parts.The process used in electroplating is called electrodeposition. It is analogous to a galvanic cell acting in reverse. The part to be plated is the cathode of the circuit. In one technique, the anode is made of the metal to be plated on the part. Both components are immersed in a solution called an electrolyte containing one or more dissolved metal salts as well as other ions that permit the flow of electricity. A rectifier supplies a direct current to the anode, oxidizing the metal molecules that comprise it and allowing them to dissolve in the solution.At the cathode, the dissolved metal ions in the electrolyte solution are reduced at the interface between the solution and the cathode, such that they plate out onto the cathode. The rate at which the anode is dissolved is equal to the rate at which the cathode is plated, vis-a-vis the current flowing through the circuit. In this manner, the ions in the electrolyte bath are continuously replenished by the anode. Other electroplating processes may use a non consumable anode such as lead. In these techniques, ions of the metal to be plated must be periodically replenished in the bath as they are drawn out of the solution.

The sociological Imagination Essay Example For Students

The sociological Imagination Essay The human attitudes have always been a curiosity that captivated most of the great social theorists like Karl Marx, Engels and Durkheim. One of the most unhumble attitude of the humanity was Racism and stereotyping. The racial issue even in the 21st century continue to be a subject that still is present and significant even though we tend to say that racism and other forms of discrimination are prohibited by law and illegal still even in the US the country of all freedoms people face everyday racism, discrimination and humiliation The sociological Imagination Essay, a concept brought by C. Wright Mills basically states that a person lives out a biography and lives it out with some historical sequence. That means that everyone lives his personal life and personal experience but at the same time he contributes to change the history or to affect the society and that creates the historical sequence. We will write a custom essay on The sociological Imagination specifically for you for only $16.38 $13.9/page Order now From here we are going to try to analyze the race issues thru Mills concept the Sociological Imagination that according Lemert from his Social Theory: The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals. Employing the sociological imagination help us better understand human social behavior. In fact according to Milss ideas a mans behavior in life which is considered his biography is conditioned or embodied in a context called History. Both of these concepts illustrate how a person can live his life (biography) But contributes, however minutely, to the shaping of his society and its history (Mills) Being from Tunisia an Arab, Muslim country in North Africa that had been settled by France, racism had always been a significant matter in my life. First my country was settled by France and this gave to French an important position in our country: second language thought in schools, and spoken widely second attitudes of the French especially regarding Arab immigrants from Tunisia, Algeria and Morocco that once had been brought to France after world war 2 to rebuild the country because the French would never accept to do the dirty work and now they want them back to their countries. Let me stop a second here and talk about these guys that moved to France, contributed to rebuilt what it is now considered a powerful country. These immigrants had kids in France that are considered by the French government as being French. But now heres where comes the racist attitudes: the French never considered these kids as being one of them they even gave them a name Beure which exact translation is Butter. These kids had always faced racism and afflicted to humiliation and prejudgment and stereotyping. The most important stereotype about Arabs in France is that their kids are thefts. These kids that were born there and didnt had the choice (neither their parents) to be there, they never felt home because of peoples attitudes. Home a place that makes you feel comfortable, secure and serene. No this wasnt these kids reality. In fact when they come back to their home country and they didnt spoke their family language and that they spoke only French everybody considered them as French and not as a part of the same group or family. This is the reality of millions and millions of kids, wherever they went they were considered foreigners, minorities, aliens My personal experience thought me a lot especially since I came to the US and this wild melting pot that is LA. Since I came here a year and a half ago my favorite song had always been that from a Nescafes commercial Open-up Open-up. This means a lot especially if you come from a small country where you lived all your life and that you face all this diversity and jammed societies in the US. People from every other country and continents, different religions, beliefs, backgrounds, everything separates them but theyre living in harmony in the same country under one government and one civil code. What a beautiful fiction. When I first came here I was as stupid as all those tourists with there stereotyping and profiling. In fact .

THE ROBBER BARONS OF THE 19TH CENTURY Essays - Gilded Age

THE ROBBER BARONS OF THE 19TH CENTURY Essays - Gilded Age THE ROBBER BARONS OF THE 19TH CENTURY Cornelius Vanderbuilt... ... an ill educated, ungrammatical, coarse, and ruthless, but clear-visioned man. He started his millions in the steamboat industry. As a young boy he went to work for a small steamboat owner, Thomas Gibbons. After learning how to operate a steamboat, he designed one and persuaded Gibbons to build it. Vanderbuilt's slogans of low prices for superior rates attracted many customers. But an unknown to the passengers was that the food and drink on the boat was extravagantly overpriced. Later Vanderbuilt saw that real money was in the railroad business. He established a shipping-land transit across Nicaragua, in response to the California gold rush. In 1873 he was the first to connect New York and Chicago by rail. During all the money making, farmers were feeling the rear end of it all. Hit hard by the depression of the 1870s, they protested against "railroad bankruptcy". The government then stepped in and tried to control the railroad monopolies. By winning the Wabash case, it proclaimed that individual states had no power to regulate interstate commerce. Congress took it further by establishing the Interstate Commerce Act in 1887. It prohibited rebates and pools and required the railroads to publish their rates openly. It also forbade unfair discrimination against shippers and outlawed charging more for a short haul then a long one over the same line. Andrew Carnegie... ... was known as the steel king. He was a gifted organizer and administrator. After achieving partnership in the "Pittsburgh millionaires", he further his wealth by devising the "vertical integration", which eliminated middleman fees. Carnegie integrated every phase of his steel-making operations; they were his miners at the Mesabi Range, they were his ships carrying the goods across the Great Lakes, his railroads that delivered to Pittsburgh, and his men who sold it; from mining to marketing, he was in charge of it all. Through this he could improve the efficiency by making supplies more reliable, control the quality of the product at all stages, and eliminating middleman fees and beat out his competitors who had to pay middleman fees. He could deign any price on his steel. The government did not do much to stop Carnegie. But a hindrance in Carnegie's fortune building was the homestead strike. After Carnegie had bought the new steel industry, the people went on strike. Not wanting to deal with the strikers, he waited them out and hired scabs in the mean time. J. Pierpont Morgan... ... a very wealthy man, was a banker's banker. He had devised a way of eliminating competition called "interlocking directories". During the depression of 1890s, many bleeding business men were driven into Morgan's wealthy arms. His prescribed remedy for them was to consolidate their rival enterprises and to ensure future harmony, he placed his own officers of his banking syndicate on their various boards of directors. By owning shares from eclectic companies, he increased his wealth. Later he bought out Carnegie and his steel company. The by adding other companies to join his empire, his wealth increased even more. He was also in control of six major railroad lines as well as the steel corporation. Being of very wealthy descendants, he had plenty of gold in times when even the government was in need. He lent many businessmen money as well as the government, so the government, being in debt to Morgan, could do little to stop him. But then in 1933, the Banking Act was established. Although J.P. Morgan was out of the picture by then, this act effected his company by splitting the company in half. Some partners and workers left but the company still managed to keep intact and continued their success. John D. Rockefeller... ... was an oil baron. He was the owner of the Standard Oil Company. His monopolizing strategy was the "horizontal integration", consolidating with competitors to monopolize a given market. To control bothersome rivals, he created the "trust", the Standard Oil Trust. A board of trustees was set up and the company's properties were placed in its hands. Then every week each stockholder received their share of the profits. This allowed the Standard Oil to function as a monopoly since the board of Trustees ran all

Facts About Frass (Bug Poop)

Facts About Frass (Bug Poop) Insects do poop, but we call their poop frass. Some insect frass is liquid, while other insects form their frass into pellets. In any case, the insect is eliminating waste from its body through its anus, which meets the definition of poop, for sure. Some insects dont let their waste go to waste. The insect world is filled with examples of bugs that use their frass for food, for self-defense, or even for construction material. Insects That Put Their Poop to Good Use Termites arent born with the gut microbes needed to digest wood, so they first feed on feces from adults, often right from their anuses. Along with the frass, the young ingest some microbes, which then set up shop in their guts. This practice, called anal trophallaxis, is also practiced by some ants. Bess beetles, which also feed on wood, dont have larval jaws strong enough to handle the tough fiber. They feed on the protein-rich poop of their adult caretakers instead. Bess beetles also use poop to construct protective pupal cases. The larvae cant do the work on their own, though. Adults help them form the feces into a case around them. Three-lined potato beetles use their poop as an unusual defense against predators. When feeding on nightshade plants, the beetles ingest alkaloids, which are toxic to animal predators. The toxins get excreted in their frass. As the beetles poop, they contract muscles to direct the flow of feces onto their backs. Soon, the beetles are piled high with poop, an effective chemical shield against predators. How Social Insects Keep the Poop From Piling Up Social insects  need to keep a sanitary household, and  they employ clever housekeeping strategies to remove or contain all that frass. Frass cleanup is usually a job for adult insects. Adult  cockroaches  gather up all the poop and carry it out of the nest. Some wood-boring beetle adults pack frass into older, unused tunnels. In some leafcutter ant colonies, specific ants get the poop removal job and spend their entire lives carting off their familys frass. Being the designated pooper scooper is a thankless job, and relegates these individuals to the bottom of the social ladder. Social bees can hold their poop in for weeks or months at a time.  Bee larvae  have a blind gut, separate from the alimentary canal. The poop simply accumulates in the blind gut through their development. When they become adults, the young bees expel all the accumulated waste in one giant fecal pellet, called the meconium.  Honey bees  ceremoniously drop their mighty larval turds on their first flights from the nest. Termite  guts contain specialized bacteria that sanitize their feces. Their poop is so clean they can use it as construction material when building their nests. Eastern tent caterpillars  live together in silken tents, which quickly fill with frass. They expand their tents as they grow and the poop accumulates, to keep some distance between them and their frass. Insect Poop in the Ecosystem Frass makes the world go round, in some important ways. Insects take the worlds waste, digest it, and poop out something useful. Scientists discovered a link between the rainforest canopy and the forest floor. It was insect poop. Millions of insects inhabit the treetops, munching away on leaves and other plant parts. All those insects also poop, covering the ground below with their frass. Microbes go to work decomposing the frass, releasing nutrients back into the soil. Trees and other plants need the nutrient-rich soil to thrive. Some insects, like  termites  and  dung beetles, serve as primary decomposers in their ecosystems. Termite digestive systems are chock full of microbes capable of breaking down stubborn cellulose and lignin from wood. Termites and other wood-eating insects do the hard part, then pass the significantly decomposed plant bits on to secondary decomposers through their frass. An enormous percentage of forest biomass passes through insect guts, on its way to becoming  new soil. And how about rotting carcasses and animal dung? Insects help break down all the nasty bits in the environment and turn them into something much less objectionable, frass. Most insect poop isnt large enough to contain whole seeds, but poop from big grasshoppers called wetas is an exception to that rule. Scientists found the wetas, which live in New Zealand, can poop viable fruit seeds. The seeds found in weta frass germinate better than seeds which simply fall to the ground. Since the wetas move, they carry the fruit seeds to new locations, helping trees spread throughout the ecosystem.

A usability report Essay Example | Topics and Well Written Essays - 1500 words - 1

A usability report - Essay Example I measured whether each task was passed or failed by asking the participants to tell me how long it took to find the necessary links. If it took more than 5 seconds to find any of the links on the page, it was a fail. Any link that took under 5 seconds to locate was a pass. The test participants were two guys and one girl. The equipment that was used were four Macintosh MacBook laptops equipped with mice and mouse pads. 2. Describe, clearly, what parameters of usability you were testing for. E.g. effectiveness, efficiency, satisfaction or learnability – Describe how you measured these parameters in your test. Describe how you measured whether a usability problem was trivial or significant. (470 words) The parameter of usability that was being tested for was basically efficiency. Effectiveness, satisfaction, and learnability were not necessarily what were taken into account, basically because the idea was that, if a person could not efficiently use the website (read: quickly), they might be more apt to go visit another website instead. What any website wants is more traffic. Obviously, the Coventry University Student Union is no different in that regard. I measured this usability problem as being trivial or significant by asking each participant in the study, â€Å"How important is it to you—on a scale of 1 to 10, 10 being the most important—that a website you visit be easily navigable?† One-hundred percent of study participants responded that they thought it rated ‘10’. One user blatantly said, â€Å"I had such a hard time finding out where the Rag Week 2011 link was, I just ultimately gave up after like 20 seconds.† The other two study pa rticipants reiterated similar thoughts. â€Å"Sorry, I didn’t find it.† â€Å"I didn’t bother looking for the link after the 5 seconds was up.† Such results were indicative that the problem in finding the link, which was buried in the middle of the page in small type, was a

Sustainable Marketing Essay Example | Topics and Well Written Essays - 2000 words

Sustainable Marketing - Essay Example On the other side marketing can contribute in the development and diffusion of sustainable innovations in the form of use of solar energy, organic food, use of renewable energy resources and energy conservation. The main issue related to sustainability marketing is the way by which an organization can develop sustainable products and market those products or services in such a way which would improve the consumer perception as well as well being (Ottman, 1992, p. 301). The present study has been conducted in lieu to analyze the evolution of the concept of "sustainability marketing". The study includes evaluation of the importance of sustainable marketing practices in the modern day business environment. Over the course of study various contemporary researches related the topic of sustainable marketing has been analyzed. Also some of the most popular sustainable marketing practices of some of the modern day companies have been analyzed. The study also looks to explore the implication of the research in the area of sustainable marketing practices. This study is of great significance keeping in mind that there is a paradigm of shift in the consumer behaviour along with the environmental issues such as global warming as presently the customers seem to prefer to be with companies that are providing environment friendly products (Kotler, 2009, p.191). Critical review of key literature Sustainability marketing supports the idea of sustainable development that meets the requirements of the present without harming the capabilities of the future to the meet the own future requirements. Meeting the demand of the present refers to the intra-generational equity. Therefore sustainability marketing is a continuous process, as sustainability marketing takes the demands of the future generation into account. Sustainability marketing has three main components such as the social, environmental and economic. There has been a lot of talk about the â€Å"win-win-win† situatio n which mainly focuses on the overlapping area of economic social and environmental goals. Sustainable marketing focuses on striking the right balance social, environmental and economic goals. Marketing is defined as a developing long lasting and profitable customer relationship. Modern marketing looks to analyze the demands of the customers by provide offering as per the demands. But, sustainability marketing goes beyond conventional marketing thought process (Coddington, 1993, p. 229). Figure 1 Conventional and Sustainability Marketing If marketing is about meeting the demands of the customers and developing profitable relationships with the end users, then sustainability marketing could be defined as developing and maintaining sustainable relationships with the customers as well as with the elements of the social and natural environment. By developing environmental and social values sustainability marketing looks to create value proposition for the customers. In this way sustaina bility marketing looks to meet the â€Å"triple bottom line† by creating customers, social and environmental values (Ottman, 1998, p. 291). Figure 2 Different elements of sustainable marketing Sustainability Marketing looks to integrate ecological and social criteria into the total process of marketing. From managerial perspective six steps are mainly involved in the conception of the sustainability marketing Figure 3 Conception of Sustainable Marketing The first step

Pirates of Silicon Valley Essay Example for Free

Pirates of Silicon Valley Essay The Pirates of Silicon Valley was more of a documentary movie where it talked about and followed the life of Bill Gates and Steve Jobs, which were founders of Microsoft and Apple. The movie takes you through the process of how they started their respective personal computers and companies. Both guys were very intelligent individuals which they both knew so that’s why they worked together to lift both organizations. Greed, personality, and determination from Steve Jobs and Bill Gates brought immediate success to each other. Steve greediness worked for him for awhile which helped him get where he got to in life, which was right into the ground. Steve wasn’t looking for what was best for the company both long and short term. He saw it as a joke at first until his main partner Steve quit on him. Steve Jobs virtually split the apple and Macintosh up within the company which caused various problems. His selfishness, trust, and dignity drive him to a point where he couldn’t handle the pressure and everything that comes with the company. Bill Gates on the other hand thought out every alternative as well as stealing idea like Jobs did to Xerox. Bill Gates evolutionary invention of windows brung a rivalry between Macintosh. Bill always figured out a way to out think Steve in many ways which later gave him the upper hand in the computer world. Bill calm-savvy personality helped him prosper other than the hot headed Jobs. What I found very interesting was how Bill Gates managed to keep windows a secret from Jobs until pretty much the release. It goes to show in the business and marketing world that no one is trusted.

The Lesson of Quinns Ishmael :: Quinn Ishmael Essays

The Lesson of Quinn's Ishmael There are some books that you can just sit back and enjoy, just let the authors words wash over you and, most importantly, you don't have to think. And then there's Daniel Quinn's Ishmael. The novel Ishmael, "an adventure of the mind and spirit," opens with a disillusioned and depressed man in search of a teacher, and not just any teacher. He wants someone to show him what life is all about. And so he finds Ishmael, a meiutic teacher (one who acts as a midwife to his pupils, in bringing ideas to the surface), who turns out to be a large telepathic gorilla of extraordinary intelligence. The largest part of the book consists of their conversations, in which Ishmael discusses how things got to be this way (in terms of human culture, beginning with the agricultural revolution). Ishmael shows the narrator exactly what doesn't work in our society: the reasoning that there is only one right way to live, and that that way is with humans conquering the planet. Daniel Quinn points out that many other cultures, most notably those who have a tribal lifestyle, work, in that they do not destroy their resources, have no need for crime control or other programs, and do not have population problems. He insists that our culture is not based on humans being human, it is based on humans being gods and trying to control the world. Ishmael has a habit of raising questions and ideas. The gorilla Ishmael not only brought out thoughts and questions in the narrator, he brought up a lot of questions and ideas in Coast to Coast 2000. Ishmael took us all aback. Although many of us questioned some of Daniel Quinn's minor points, we all agreed on one of his main points: that there is no one right way to live. The Bushmen of Africa are living in a way that is just as right and works just as well as ours, and possibly even better, as they are capable of living without destroying everything in their paths. These "Leaver" cultures are in no way inferior to ours though we consider them to be uncivilized. In fact, Ishmael says that it is "Taker" civilization itself, the hierarchical structure that locks up food and spreads through the idea that people must live the same way, that is actually inferior.

Father and Child: Personal Analysis Essay

The first person narrative poem ‘Father and child’ by Gwen Harwood, is structured in two sections each with seven stanzas and six lines. It focuses on an individuals revolt against authority and the consequences of such an action, as well as an insinuation of the imminent death of a parent. Harwood uses persuasive and implicit means to â€Å"mirror† the loss of innocence and its effect on the sense of appreciation or acceptance of the complexities existing in the wider world. Overall, ‘Father and Child’, demonstrates the individuals pursuit of power over the authoritative figure through defiance in the form of rebellion and destruction of authority. Through this Harwood challenges widely recognised stereotypes of purity and innocence associated with young girls and has also enriched my own perception on the connection between childhood memories and their effect on shaping an individuals identity. Harwood depicts the memories of the persona in the first section, ‘Barn Owl’, where the loss of innocence due to childhood naivety is illustrated to be the foundation of the persona’s development of identity. This is shown when the persona shoots the â€Å"Owl† with the gun of the â€Å"father†, a representation of his power and authority. Here, the owl epitomizes both wisdom and authority, which the child seeks to resist. Thus in their mind, the child is destroying authority. The diction of ‘Barn Owl’, unlike its counterpart, is much simpler and holds an essence of child-like awareness, for example, the short and monosyllabic language of â€Å"Let him dream of a child Obedient,† shows the persona trying to exhibit an image of cunning and rebellion, however it is obvious to the responder that the persona is prying into complexities the she does not completely understand. As the responder I can understand the persona’s refusal of authority and therefore forgive the childish ignorance which can be relatable to anyone. The following lines where the father regains the power and instructs the persona to â€Å"End what you have begun† is a dismaying moment after which the child is shown to have lost her innocence and naivety. Corresponding use of intertextuality in the second section, â€Å"Nightfall† in which the persona seems to have grown up, creates a more profound reading of the text. This can be seen in the references to ‘King Lear’ through the designation of â€Å"Old King†, to the father as well as the direct quoting of Lear’s words, â€Å"be your tears wet? † The lateral connections between these texts allows Harwood to disregard time and context differences, and rather focus on the similar ideas being presented. In my opinion, further exploration of ‘King Lear’ reshaped my previous understanding of ‘Father and Child’, also influencing my point of view. In ‘Nightfall’ the focus of childhood memories is incorporated into the idea of the importance of relationships and the inevitability of death. The child from the previous section has matured and is shown to have grown a greater appreciation for the complexities of life and the subtleties of the relationship with her father. As it goes on, we see a reversal of roles in which the father has gained the innocence lost in the former section and the child has â€Å"grown to learn what sorrows, in the end, no words, no tears can mend’ revealing her growing wisdom. The symbolic and profound nature of this text has greatly shaped and reshaped my outlook on the importance of relationships, the inevitability of death, and the power of childhood memories. Further research, such as readings and other resources, as well as deeper exploration of this text allows many of the implicit details to be truly appreciated and understood. The relevant themes and inherent referencing of other texts allows ‘Father and Child’ to be very meaningful and enjoyable for audiences from many contexts.

President Barack Obama Lifts Cuban Restrictions Essay

For many years, legal professionals and scholars in economics argued over the benefits and costs of the trade embargo which was put on Cuba by the U. S. Over the course of years, Cuban Americans were not only deprived of a chance to reunite with their families; they did not have the legal right to provide their family members residing in Cuba with financial support. Now, the new American President has come to fulfill one of his major promises – to lift restrictions, which Cuban Americans faced in their need for travel and financial cooperation with Cuba. Although Obama’s decision does not eliminate the trade embargo, it expands the rights of common Cubans and Cuban Americans and will certainly become the first step toward restoring trade and political relationships with Cuba. For years, the majority of Cuban Americans has been torn from their families and was unable to maintain close relationships with their Cuban relatives. Under American restrictions, Cuban Americans were limited to one visit per year and were not allowed to support their families materially (Weinemann, 2004). Now, as Barack Obama looks further into the need to improve relations with Cuba, lifting restrictions will also improve the wellbeing of many Cubans and will provide them with a chance to reunite with their American family members. Moreover, it appears that under the pressure of legal restrictions, Cuban Americans learnt to avoid legal responsibility for violating the requirements regarding traveling and financial transactions. â€Å"They get around the restriction by traveling illegally through third countries, just like the vast majority of Americans who travel to Cuba. Cuban Americans carry or send cash back home at a rate of $1 billion a year† (Weinemann, 2004), as a result, lifting restrictions is the means to legalize what has been illegal for many years, and to improve relations between Cuba and the U. S. Lifting restrictions on traveling and financial transactions to Cuba is a very pleasing fact. Beyond expanding traveling activity and financial operations between the two countries, this Obama’s decision is likely to cause a strategic political and economic change. Statistics suggests that Florida alone loses $750 annually due to the trade embargo (Weinemann, 2004); Florida ports could maintain positive relationships with other Cuban enterprises and could thus turn into another source of revenues for the state budget. Moreover, given that these are the citizens that promote changes, lifting restrictions will provide the Cubans with better stimuli for a major democratic change. The more citizens are allowed to visit Cuba and to develop mutually beneficial relationships with the U. S. , the more probable it is that Cuba will choose a more democratic way of development (Nuccio, 1998). Certainly, lifting restrictions on financial transactions is the topic of hot debate. Opponents of Obama’s decision are confident that additional finances will work to support the Cuban government in its desire to restrict democratic freedoms and to promote dictatorship and political isolation. Unfortunately, Obama’s opponents forget that â€Å"if the U. S. embargo is successful in its objective of denying resources to the Cuban government, it must also have negative effects on the lives of ordinary Cubans† (Nuccio, 1998). The political history of Cuba suggests that not the government, but common citizens are the primary victims of the embargo. Due to the embargo and travel restrictions, citizens cannot avoid the sense of hatred and hostility toward the neighboring country; Cuban Americans are no longer enthusiastic about these restrictions. More than 1. 2 million Cuban Americans vote for lifting the current restrictions and welcome Obama’s decision (Weinemann, 2004), which also means that their personal lives will change for the better and the majority of their personal issues will be resolved. Conclusion Lifting restrictions for Cubans regarding traveling to Cuba and sending money to their family members will improve the quality of relationships between Cuba and the U. S. People will be given a chance to reunite with their families. Families will be given an opportunity to receive financial support from their relatives abroad. Finally, lifting these restrictions is the first step toward establishing democratic relationships with Cuba and expanding international trade. References Nuccio, R. A. (1998). Cautious optimism. Harvard International Review, 20 (4): 24-27. Weinmann, L. (2004). Washington’s irrational Cuba policy. World Policy Journal, 21 (1): 22-31.

20 Exploratory Essay Topics Ideas Relevant to Globalization and Minority American Communities

20 Exploratory Essay Topics Ideas Relevant to Globalization and Minority American Communities There are many things which contribute to minority communities. This means that the topics available for your next essay are seemingly endless. Students can examine how people, ideas, and even organizations move and interact with different minority communities throughout America including groups like African Americans, Asian Americans, and Mexican Americans often referred to as Chicanos. Students can also explore each of their cultures of origin. Historical migration changes which influence groups of immigrants moving to new locations as well as other facets which contribute to the growth of specific migration and migrant communities in certain cities are all examples of potential subject matter. Even more exciting is the ability to take an existing or previously existing migrant or minority community and explore what the individuals within that community created amongst themselves and shared with other communities. Minority communities have provided a great deal of music throughout history, with each minority community creating their own music genre. The same is true for artwork as well as literature and even some scientific contributions. That being said, selecting a single topic from this wide range of ideas can be tiresome and exhausting. It is for this reason that you will find 20 sample exploratory essay topics listed below. Eleanor Roosevelt’s Contributions to Women as a Minority Community in America Jane Addams Contributions to Women as a Minority Community in America Frances Willard’s Contributions to Women as a Minority Community in America Cesar Chavez’ Contributions to Mexican Immigrants as a Minority Community in America The Impact of Illegal Immigration on Minority Community Creation Contributions to Farm Workers as a Minority Community in America by United Farm Workers Contributions to Women as a Minority Community in America by Women’s Suffrage Movement. American Civil Rights Movement’s Contributions to African Americans as a Minority Community in America Physical Traits Contributing to Minority Communities in America Religious Traits Contributing to Minority Communities in America Involuntary Inclusion in Minority Communities Migration’s Creation of Minority Communities History of Gender Contributing to Minority Communities in America Facets of Race Contributing to Minority Communities in America Ethnicity Changes Contributing to Minority Communities in America Minority Status of Chicanos in the US Minority Status of African Americans in the US Minority Status of Native Americans in the US Minority Status of Asian American Immigrants in America Minority Status of Women in America Arent those topics exciting? Well thats not all. We also offer to your attention 10 facts on globalization of  American minority communities with our exploratory essay writing tips in order to properly cover these topics. Now you can read a sample essay on one of the topics from the list above to give you a better understanding of what requirements you have to meet for your next paper writing assignment. Sample Exploratory Essay: Minority Status of Chicanos in the US There have been many movements of ideas, institutions, and individuals between minority American communities in the United States. Multiculturalism and mass migration has allowed for Chicanos, Asians, and African American communities to come together as one.  This coming together and sharing of cultures in 19th and 20th centuries has created a global village, so to speak. The sharing of such ideas and ideologies between different groups has also led to the creation of even broader communities. This is particularly true of the Chicano minority group in the United States. Mexican American constitute large numbers of immigrants in cities with Mexican names such as San Antonio, Los Angeles, in Albuquerque. But these individuals are members of the community which has existed in the Southwest since the 1800’s. The community has changed from mexican society to distinctly Chicano. Chicanos have been defined by mainstream society as people who are of Mexican descent. Unlike other minority groups in the United States they are at the same time indigenous and an immigrant community made up of Mexican descendants who have lived in the territories previously owned by Mexico. Unlike all other ethnic groups within the United States, Mexico   fell under the rule of the United States through the conquest of their territory. Mexico was defeated by the United States in a war which left more than 60,000 Mexican Americans north of the new border . It was their geographic location north of this new border that converted their status from Mexican to Mexican American. Since that time Chicanos have regularly been viewed as a racial minority, a minority which was never quite part of the white American majority. The racial nature of this minority community has created anti-mexican discrimination which is best combated with the multitude of legal changes implemented by courts ranging from local levels all the way to the Supreme Court again racial targeting. In cases where race is the backbone of oppression it is largely because the Chicanos are considered inferior by the majority. It is for this reason that their minority status remains problematic today. Rather than converting into the majority and assuming the title of American they are still considered a separate minority under the banner of Chicano. During the most part of 20th century Chicanos have been defined as a racially different minority, different from Americans. In California many states used the term Chicano to describe a distinct race. Groups from Latin America as well as Native American have all been blended together under the title of Chicano. Bringing a minority status has cultivated the idea that Mexican Americans are different from other Americans. Being classified as a minority in the United States enforces racial subordination. It does not guarantee equal treatment in society and in spite of attempts to implement equality still allows for the growth of racism. While many Chicanos do not consider themselves inferior and continue to adopt their original lifestyles and cultural nuances the truth of the matter is that while they remain titled a minority they will remain treated as immigrants and not allowed to exist as equals. References: Almaguer, Tomas.  Racial fault lines: The historical origins of white supremacy in California. Univ of California Press, 2008. Cheng, Wendy.  The Changs Next Door to the Diazes: Remapping Race in Suburban California.  2013. Hira, S. Questions and Answers about Reparations for Colonialism. (20). Ong, Paul M, and Anastasia Loukaitou-Sideris.  Jobs And Economic Development In Minority Communities. Philadelphia, PA: Temple University Press, 2006. Print. Steger, Manfred B.  Globalization. Print. Taneja, Preti.  Assimilation, Exodus, Eradication. London: Minority Rights Group International, 2007. Print. Williams, Phillip.  Special Education In Minority Communities. Milton Keynes: Open University Press, 1984. Print.

Most Popular French Listening Exercises

Most Popular French Listening Exercises There are more than a hundred listening exercises on this site, ranging from simple dialogues to in-depth listening comprehension exercises. While the topic matter of a listening exercise doesnt necessarily matter (getting listening practice is usually the primary goal), some exercises definitely get a lot more traffic than others. The most visited listening pages tend to be those that offer practical advice or discuss someone or something famous. Here is the most popular French listening audio practice that DotDash has to offer. Beginners French numbers Work on your comprehension of French numbers with these random number generators. At the store Simple dialogue between a storekeeper and a customer. Intermediate/Advanced Le Bois de Boulogne Discussion of Bois de Boulogne, one of the most famous parks in Paris. Intermediate/advanced French in France Introduction to French in France (dialects and standard French) and the Dictionary of French Regionalisms. Eiffel Tower A report on visitors to the Eiffel Tower. Guignol Learn about Frances beloved puppet Guignol and its creator. Les Deux Magots Interview with the manager of the famous Deux Magots cafà © in Paris. Tintin Tintin is a world-renowned Belgian comic strip - learn about the character and its creator. Bistrots Paris Cafà ©s have long been a Parisian institution, but they have changed a great deal over the years. Accents in France French varies from country to country and from region to region.

Why Should the Wendy's Brand Enter the European Market Research Paper

Why Should the Wendy's Brand Enter the European Market - Research Paper Example .... 1.2 Research Methodology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 1.3 Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.4 Reliability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Data Collection and Presentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.6 Limitation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Data Presentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.2 Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.3 Research Findings – France†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.4 Research Findings – Denmark and the United Kingdom†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 Research Findings – Spain†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 2.6 Research Findings – Wendy’s Best Practice†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦ 4. Report Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. References 1. Introduction: Wendy’s is a well known American Burger Fast Food which operated over 6,500 restaurants under the Wendy’s Brand in 26 countries and territories in the world. (The Wendy's Company, 2011). Since Wendy’s International was separated from the Wendy’s U S Brand in 2009 the Brand has laid the groundwork for a much more adapted international expansion which has been really positive according to Darrell van Ligten, President of Wendy’s international (2011). The Brand is still growing with new restaurant development announcements in Singapore, the Middle East and Nord Africa, the Russian Federation, The Eastern Caribbean, Argentina, the Philippines and Japan (The Wendy's Company, 2011). Unfortunately according to the map of Wendy’s Around the World Wendy’s International is missing on an important market which is Europe representing 17.10% of the Global Fast Food Market (2009). According to the Industry profile of Fast Food in Europe the European market reach a value of 34.2 billion of dollars and grew by 4,4% (Datamonitor, 2009). To be more precise the French Market of fast food industry in 2009 was 6.4 billion of dollars with a faster growth than the German and UK market (Datamonitor, Fast Food Industry Profile: France, 2010). 1.1 Aim: The aim of this research is to investigate on the advantage that the Wendy’s Brand could get by entering the European Market. 1.2 Research Methodology During this research a longitudinal approach was used to identify a problem, which identified the need of the Wendy’s Brand to grow in Europe due to the expansion of the brand in the International Market. Then research to understand the relevant gathered information and interpret them in their context. In order to construct a realistic study the researcher tried to have equilibrium between data collection and data analysis. A deductive approach was use during this research which involves the development of a theory that is subjected to a rigorous test like a scientific research. According to Robson there are five sequential stages through which deductive research will progress: 1. The hypothesis, Europe is an interesting Market for Wendy’s. 2. Expressing the hypothesis in operational terms, like how much revenue could Wendy’s expect expending in Europe. 3. Testing this operational hypothesis, with the research on three objectives. 4. Examining the specific outcome of the inquiry, for example what would be the benefices for the Wendy’s brand to be developed in Europe? 5. If necessary, modifying the theory with the